Pacific Coast Feather Company and Cocona® 37.5® Unveil Collaboration on New Performance Down Focused On Extended Comfort


Pacific Coast Feather Company’s ComfortMax 650™ and ComfortMax 800™ Powered by 37.5 Technology Revolutionize Performance Down for Every Activity in Any Weather

SEATTLE, WA and BOULDER, CO., June, 2016 – Pacific Coast Feather Company, a pioneer in innovative down and feather fill, has expanded its portfolio of performance down insulations through an exclusive partnership with Cocona 37.5.  Patent-pending ComfortMax is a new down fill—the industry’s only performance down blend that uses naturally derived, active particle technology to increase moisture vapor removal and extend microclimate comfort.

ComfortMax is an innovative down blend that brings together Pacific Coast® Down, trusted for its breathable warmth, and 37.5 technology, which has been scientifically proven to increase human performance and comfort. ComfortMax powered by 37.5 technology looks, feels, and washes just like premium down has advanced heat and humidity management.

Innovative Features Include:

Dries 48% faster than same fill power Down alone

Same dry time as DWR Down with NO dangerous chemicals

No loss of warmth or fill power, insulates with CLO ratings equal to Down

Same hand and feel of Down

Excellent loft, compression, and recovery qualities

Chemical-free performance will not wash out 

Available in two levels of performance, ComfortMax 650™ has a 650 fill power and is targeted for every day, all seasons use. ComfortMax 800™ has an 800 fill power desirable for distinctive luxury products, extreme cold weather or more technical applications.

“We are incredibly excited to partner with Cocona and 37.5 technology to evolve this category, and elevate the consumer experience with Down,” said Joe Crawford, CEO of Pacific Coast Feather Company. “Our joint efforts will enable us to push the future of natural fills, and meet a need in the marketplace for down comfort that far exceeds traditional performance.”

What Makes ComfortMax So Revolutionary

Down is an excellent natural insulator with outstanding warmth-to-weight ratios, temperature regulation and breathability. Down clusters function by trapping air for breathable warmth, but also trap the moisture vapor produced by your body. As your body heats up, humidity starts to build-up, reducing your body’s ability to evaporate moisture and causing you to start to feel overheated and uncomfortable.

ComfortMax powered by 37.5 technology increases the transportation of perspiration vapor that comes off of skin during activity, preventing it from becoming trapped within your body’s microclimate to minimize overheating and keep you in a zone of comfort.

“With ComfortMax, we see an incredible opportunity for a new generation of revolutionary performance down products that goes significantly beyond consumers’ expectations for all things comfort,” said Crawford.

“Working on this innovative new development with the PCF team has been a joy,” said Jeff Bowman, CEO of Cocona Inc.  “It is rewarding to work with a company that loves their customers and is committed to providing them real technology with actual comfort and performance benefits, not just marketing hype.”

Signature Surface Area, Natural Fit

ComfortMax™ powered by 37.5 Technology forms an amazing natural blend. The signature 37.5 technology cavernous surface area made from millions of microporous particles permanently embedded into 37.5 fiber, locks into the structure of a down cluster, supportive of fill power, hand feel, breathability, and resiliency.

Manufacturing and Sourcing

ComfortMax uses U.S. Origin Pacific Coast® Down that is HyperClean. Processed to our unique standards for purity and cleanliness in our state-of-the-art down and feather facility located outside of Chicago, IL.  Patented, 37.5 technology is made with naturally derived materials so there is no harsh chemicals to irritate your skin. Performance is permanent, and won’t wash out.

About Pacific Coast Feather Company

Pacific Coast Feather Company is focused on delivering the world’s best experiences with down and feather.  It's a well-established passion and pride in natural fills that fuels our innovation, and inspires us to create new ways to incorporate technology with Pacific Coast® Down to improve performance in apparel, bedding and home furnishings. The company is consistently setting standards, with the largest portfolio of patented and proprietary down products found in virtually every country around the world. As a family owned business headquartered in Seattle, WA, Pacific Coast Feather Company remains true to its heritage, following the uncompromising European traditions of quality craftsmanship established in 1884 by Company founder, Joseph Hanauer. For more information, please visit

About 37.5®

37.5 technology was created by Cocona Inc., a world leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, Colorado.

Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.